As we enter “Roaring 20’s version 2.0,” the combination of rising costs, climate anxiety, Covid safety shifts, and the mainstream adoption of online dating are changing the 118B dollar dating landscape. Learn more about the four most impactful dating trends in the Roaring (20)20’s to connect with daters and win over hearts, minds, and wallets.

As Inflation continues to rise, consumers are behaving in surprising ways. We asked Americans about inflation in our latest survey, and found that most people fall within three groups with unique shared perspectives. Read on to learn more about the emerging Inflation Personas we uncovered in our research, and get tips for how to best communicate with each one while prices remain high.

Hypothesis Group congratulates Wieden+Kennedy for their double win at the Advertising Research Foundation’s 2022 Ogilvy Awards. Wieden+Kennedy and client, Metacore Games, were awarded two Gold Ogilvy Awards in the “Best New or Emerging Brand” and “Electronics, Tech and Telecommunications” categories for their ad campaign, “What is Grandma Hiding?”

Most mobile game advertising feels rote and homogenous, when the people who engage with these digital worlds are anything but. Read on to learn how we helped a top mobile game company better understand Millennial women and transcend their category into the world of entertainment with a viral ad campaign.

After leading dozens of hybrid workshops to great success, we developed a list of best practices that encourage valuable growth, action and change. Read on for some of our top workshop tips to navigate the weird new world of in person and virtual collaboration.

After a long hiatus, Team Hypothesis was excited to once again get together for another epic Summer Party. We’ve welcomed many new faces since our last in-person gathering, so having almost everyone in one room was incredibly special. And in true Hypothesis fashion, we did it up right.

With over 20% of Gen Z adults identifying as part of the LGBT community, it’s reasonable to expect that this group is paying close attention to what brands do for Pride. We asked Gen Zers who identify as LGBTQ+ to tell us more about what Pride campaigns they liked this year, and what actions they want to see from brands in the future.

It’s time to question the fundamentals. The shock to the systems (personal, business, economic) from COVID-19 came from both its staggering speed-of-change and scope-of-change. Businesses have been shaken to their core and need to focus on two discrete strategies in the pursuit of post-COVID growth. Regardless of whether your business strategy will skew more towards Inversion or Re-immersion, the situation has forced an opportunity to invent a new you, refreshing your foundation.

Hypothesis is proud to announce its inclusion on the Greenbook 2019 Market Leader List (formerly the AMA Top 50) for the third year in a row thanks largely to an expanded client base, an increase in strategy-focused engagements through our Momentum business unit, and industry leading design.

Hypothesis is pleased to formally announce the formation of Momentum by Hypothesis, an in-house group launched to oversee brand and strategy capabilities, helping clients with the inevitable “now what?” question that so often follows a research project. While Hypothesis interprets and brings the consumer voice to life, the Momentum team works with marketers and internal stakeholders to activate and implement the insights.

Hypothesis is proud to announce appointment to the AMA Gold Top 50 Report for the second year in a row thanks largely to an expanded client base, an increase in activation workshops, immersive qualitative, and global quantitative projects. This year’s report appears in the June issue of Marketing News.

Moving your brand tracking study from one research partner to another can cause anxiety. One of the first questions researchers ask is “How can I move this tracker and keep all of my historical data trends?”

It’s daunting to look at a timeline for a research project. You have a deadline; you need answers. But, the first phase that can contextualize a project with your internal team is important, really important. I’m talking about stakeholder interviews. There are three key reasons to let an experienced, objective third-party conduct these interviews.

We are very excited that three of our interns will be joining the full-time Hypothesis roster as Analysts this summer. Faith Vickery and Victoria Hernandez, both fresh off of their Masters in Applied Psychology from USC, and Ellie Hannan, a Communications graduate from UCLA, have proven to be stand-outs in the 2017/2018 internship class.

Our internship program has proven to be a successful way to identify, train, and hire new talent. But what makes for a great intern, you ask? Great question! We asked Associate Consultants Josh Erdman and Bonnie Tam, both from internship Class of 2013 who now run the program, for their perspective.

BrainTrust, the famed Hypothesis in-house marketing science team, receives an extraordinary amount of questions from curious clients on a variety of topics ranging from larger methodological issues (“What is your approach to brand equity?”) to more tactical questions (e.g., “What’s better, a 5-point or 7 point scale?).

Last Friday evening (okay, let's be honest...more like late afternoon), the newly remolded Hypothesis grand kitchen was transformed into a premium cocktail lounge.

We just published the second volume of our infobites, collected from the past year (2017). The book contains all 121 infobites from our data-viz instagram account @hypothesisgroup.

Kaitlyn Hutt is an Engagement Manager at Hypothesis. We sat down to ask her about her work and life at Hypothesis.

At Hypothesis, we recommend expanding your benchmark with a longer pilot survey and a larger sample size. This gives you flexibility to test approaches that you are unsure about during your first benchmark wave. With more questionnaire real estate and sample, you can solve for potential problems before they ever become issues.

A brand tracker is like a check of your company’s vitals. It’s often the first thing a new consumer insights director either establishes, dismantles, re-invents, or pulls from an existing vendor. It’s almost always the single most expensive research initiative. It's considered critical and high-profile, yet its value is often questioned.  

Suzanne has over 20 years of experience in finance and accounting across a variety of industries. She has a passion for creating business processes and systems, as well as a strong background in managing the day-to-day operations of the accounting team.

Jessica will be the President of Momentum by Hypothesis, a new strategy-led group that uses insight, experience and creativity to help organizations with their “now what?”

Savannah has extensive experience in both quantitative and qualitative methods. She brings rich client-side perspective and entertainment experience from Disney, where she specialized in consumer satisfaction and large scale brand tracking.

The 2-day workshop explored how great stories require compelling writing and purposeful design. We led the HP team through a series of practical exercises, teaching how to bring data analysis, point-of-view, and compelling visuals together to create engaging presentations.   

Getting her start at Hall & Partners 9 years ago, Nina has worked across various industries and project types. An expert in quantitative research, she’s well versed in all aspects of brand and ad tracking, copy-testing, segmentations, and attitudes & usage studies.

Greg Rice has joined the team as Chief Research Officer. In this newly created Role, Greg will establish and oversee quantitative research best practices in close conjunction with Chief Methodologist Mauricio Ferreira. 

Hypothesis is excited to announce it will present a case study at this year's The Market Research Event (TMRE) in October with our client partner, Team One. Maia Wapnick, Jennifer Axen and Jeff Seltzer of Hypothesis with Steven Garcia from Team One will present a case study on an experiential qualitative approach called Co-Experience.

As part of its quarterly guest speaker series, Hypothesis was treated to a lecture by the Sleep Doctor, Dr. Michael J. Breus, Ph.D. Dr. Breus is a Clinical Psychologist and frequent guest on the Dr. Oz Show. He is a widely recognized leader in field of sleep and has given hundreds of presentations at fortune 500 companies. 

Selin started her career in market research as an intern at Hypothesis, where she gained experience in both qualitative and quantitative research. As an Analyst, Selin works across varies industries with a focus in the tech and finance sectors.

Hypothesis' design team recently partnered with Netflix Consumer Insights Team on a series of infobites that were featured in Wired and Mashable. The team conceptualized and designed roughly 10 infobites to date in connection with the releases of Netflix's 2 newest shows: GLOW and Marvel's Defenders. 

For our second year in a row, Hypothesis took over Perry's in Santa Monica for our annual summer party. The event hosted employees, their significant others, plenty of adorable children, and the first set of Hypothesis doppelgangers (no, really).

Gretha Seltzer (who just happens to be the daughter of Managing Partner, Jeff Seltzer) along with her 7th grade colleague, Haley, led an impressive and informative interactive discussion on slime.

Hypothesis was acknowledged as one of the largest market research firms based on U.S. revenue, according to the AMA Gold Top 50 Report, as published in the June 2017 edition of Marketing News.

Trained as a classical composer and musicologist, Rex channels his deep understanding of the relationship between people and culture towards helping brands forge meaningful connections with their consumers and drive cultural conversation. An experienced moderator, his work has spanned diverse categories including entertainment, CPG, and hospitality.

Discrete Choice, along with other trade-off techniques, are sophisticated modelling approaches used to guide product bundling, feature optimization, pricing, market sizing, and decisions. In a Choice study, the relative importance of different features or attributes are determined on the basis of a consumer’s pattern of choices when presented with different combinations of options within a survey.

Chief Methodologist Mauricio Ferreira, Ph.D. has authored a paper which has been accepted for publication by the academic journal Applied Marketing Analytics. The article, coauthored with Peter Congdon Ph.D., and  Yancy Edwards, Ph.D., presents a novel statistical model to test brand competition from multiple response questions commonly found in brand surveys.

Throughout the year, our design team, Gridspace, has been tracking the pivotal events of 2016. From the environment, to politics, to economics, we dug into the data to demystify some of the controversies that dominated this year's news cycles while still serving up our signature design.

Last night, Hypothesis held it's annual Holiday Dinner Party at The Library at the Redbury Hotel, right in the heart of Hollywood (and, yes, that was an X-Wing fighter we saw parked across the street).

IAB (Interactive Advertising Bureau) & IAB China recently partnered with Hypothesis to conduct a thought-leadership study on the current state of digital commerce in both countries. Findings from Understanding Digital Commerce in the US & China are getting media attention from BusinessWire, NFC, and others.