Case Study
Informing product development for the modern workplace.
The Challenge
Identify opportunities to improve and enhance workplace experience through innovative tech.
An AR/VR leader developing a new enterprise product wanted to understand trends around modern workplace design and their effect on employee collaboration, productivity, and engagement. Product designers and programmers wanted to understand how AR/VR could fit into the workplace of the future to make workers’ lives better and easier. Given our past partnership with this company and deep expertise in trend identification and product strategy, we were the perfect fit.
Mockups have been edited to preserve confidentiality.
OUR Impact
A future-focused definition of the modern workplace.
To lay the foundation for future innovation, we dissected the workplace ecosystem, illuminating the different dimensions that affect how employees move, work, collaborate, and express themselves within their professional environments. Important pain points and trends pointing to new ways of communicating and interacting highlighted priorities for the company’s product roadmap.
The company continues to use these baseline findings to inform innovation and AR/VR/XR product development for employee experiences in the ever-evolving office.
