Case Study
Creating the right product strategy for the next generation of wearable tech.
The Challenge
Determining what the next generation of AR-enabled wearables should bring to the table.
A leader in wearable technology and augmented reality hardware needed to understand opportunity areas for new products and features that their customers couldn’t even imagine. To create product development strategies rooted in future-facing customer needs and evolving expectations, the company relied on our team across multiple innovation engagements to understand the nuanced motivations, worldviews, and experiences of its customers, from early adopters to gamers and business users.
OUR Impact
Customer-led product development for the next wave of wearable tech.
Using creative approaches for exploration and rigorous measurement for validation, our research uncovered core needs, adoption barriers, and motivators across target customers and products, helping our client better understand which products and features to prioritize in product planning. The company’s highly anticipated wearable tech remains under development, but when released, it’s sure to shift the paradigm of the possible for millions across the globe.
